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(Reuters) – Facebook Inc (FB.O) is building up a stand-alone camera application, like vanishing photograph application Snapchat, to expand client engagement, the Wall Street Journal reported, refering to individuals acquainted with the matter.

The application, being created by Facebook s “companion sharing” group in London, is in its initial stages and may never work out as expected, by report.

The organization is additionally arranging a component that permits a client to record video through the application to start live gushing, the daily paper reported.

Facebook declined to remark on the report.

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