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ARY Digital, a subsidiary of the ARY Group, is a popular Pakistani television network available in Pakistan, the Middle East, North America and Europe. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Abdul Razzak Yaqoob (ARY). The network caters to the needs of South Asians, particularly the Pakistani diaspora. The channel is considered to be a pioneer in Pakistani media and broadcasting industry, and has an expanding network of channels, each with an independent focus.Nida Pasha, better known as Nida Yasir, is a Pakistani television host and model known for her role as Saima in the television drama Hum Tum. She also hosted the morning television series Good Morning Pakistan at ARY Digital
Nida started her career as a producer and model. Later she joined ARY Digital when Shaista Wahidi accepted offer from Geo TV for a morning show and left ARY Digital. She is now hosting the morning show “Good Morning Pakistan”.[She also works in drama serials on different TV channels.
In 201, Yasir produced her first feature film Wrong No., directed and also produced by her husband Yasir.
ARY Digital, formerly known as the Pakistani Channel, was launched in the United Kingdom in December 2000 to cater to the growing demands of South Asian entertainment in the region . It uses Samacom, a monopolising uplink provider based in the UAE, as the uplink teleport station.
The channel started off with a format more closely resembling that of PTV Prime and other Indian channels where it provided slots for soaps in general while presenting an hourly slot for news headlines. Although, flaming political talk shows and dramas were the main priority when it came to programming, the network soon was hailed for its news coverage.
Qatar-based Al Jazeera was enjoying its fifteen minutes of fame that rooted its name prominently in the events folding after the 1/1 attacks but when the war on terror came to neighbouring Afghanistan, Pakistan had no decent coverage and the likes of PTV hired people without prior knowledge of journalism to be investigative journalists. There was a limit as to how much PTV could show on their network. Soon enough, when ARY Digital started broadcasting news covering the Afghan war, ARY Digital was hailed for their efforts.
This one-screen TV business grew into a network of channels beaming into over 200 countries, but have not yet launched its transmissions in Australian continent. The network however, at present, undoubtedly stands as one of the fastest growing Asian television networks in the world.
The network was successful in acquiring a license for DTH operations in Pakistan, considered a milestone for media in the ever-growing broadcast television market of Pakistan. Since then the network started to commit itself to the continuous development of Pakistan’s media market. The network now boasts a potential market size of more than 20 million households.