The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Madrid, Spain.
The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced in 2016, around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India.
The first awards were presented in 2000 at The Millennium Dome in London, United Kingdom. From then onwards, the awards are held at locations around the world signifying the international success of Bollywood. Since 2000, the event has expanded from a one-night event to a three-day celebration, hosting various events and activities relating to the Indian film industry.
These awards honour films from the previous calendar year. Amitabh Bachchan was the Brand Ambassador of the IIFA until 2010. In its 10th year (2009), five special awards were introduced: Star of the Decade (Male and Female), Movie of the Decade, Music of the Decade, and Director of the Decade.