Ishqbaaaz (English: Lovers) is an Indian drama television series which is broadcast on Star Plus. It premiered on 27 June 2016 and airs Monday to Saturday at 10:00 PM IST. Nakuul Mehta, Kunal Jaisingh and Leenesh L Mattoo respectively portray Shivaay, Omkara and Rudra, the three heirs of the Oberoi family.
The story is about a rich business family, the Oberoi family. The family consists of two brothers and their wives. The elder brother Tej has a wife Jhanvi and has an illicit affair with his secretary Svetlana. Tej and his alcoholic wife Jhanvi have three children. Their elder son is Omkara, a sculptor and a self made billionaire. He has a history of drug abuse. He is an understanding person and hates his father. Tej and Jhanvi’s second child, Rudra, is a flirtatious guy and a playboy who is a fitness freak and loves partying and women, however, he does not believe in the concept of marriage. He is very friendly in nature. They also have a daughter Priyanka. She is kind, sweet and simple but had glossophobia and social anxiety disorder. Tej’s younger brother is Shakti has a wife, Pinky. They have one son, Shivaay, who is the eldest son and the face of Oberoi industry and is an arrogant business tycoon personality like his uncle. He is arrogant, snobbish and judges people on the basis of their lineage and social status, rather than their personality or work. He does not believe in love but is engaged with a girl named Tia Kapoor. Shivaay has an unkeen sense of loyalty towards his family name. Both, Tej and Pinky, want their respective sons to inherit the business and thus end up fighting each other. Even after everything the three cousins share an unusually strong bond with each other. They both love their grandmother and Priyanka.
Shivaay is always engaged in cat fights with Anika, a middle class girl who does catering business for supporting her & her adopted brother Sahil’s livelihood. On the other hand, Omkara has come across a girl named Ishana. Ishana is a Gujarati girl who is cheating Omkara for money. The youngest Rudra is been liked by a girl named Soumya. Soumya is a Maharashtrian girl brought up in Chandigarh & has a Marathi accent. Soumya is granddaughter of friend of Rudra’s grandmother. So she comes to live with them in Oberoi mansion for a short period of time. And Anika, who is planning the wedding of Shivaay and Tia, almost stays in Oberoi mansion doing arrangements.